The second benefit of strong visual communication is that it supports reading comprehension and memory at the time the material is being consumed. When a reader takes in information in a visual format, there is a greater likelihood that they will create a long term memory associated with it.īecoming a great visual communicator will mean that your team can easily return to the recollection of the material they saw from you, recognize its value, and be inclined to seek out more of it.
The first benefit of visual communication relates to retention. There are two main benefits to visual communication where memory is concerned. The competition for your team’s attention is fierce and if you win it, another challenge awaits – breaking through the noise and actually having your information retained. Reply to your communication, rendering it much more effective than an unopened text-only email. Incorporating high-quality images and videos in your communication rather than relying solely on text to share your message can decrease the amount of time required to absorb the content, maximizing the potential for viewers to actually 1. The amount of resistance to communication often correlates with the amount and quality of information being communicated. The good news is that by becoming an excellent visual communicator, you can make sure critical information doesn’t get lost, preventing misunderstandings and keeping projects on track. No matter how well thought out or important your message is, if your coworker opens the email and sees a long wall of text, assume they’re not going to read it. Information overload is a very real thing in society in general, and at work specifically.īetween phone notifications, coworkers popping by with questions and new details to share, and the temptation to scroll social media, there are a lot of distractions to compete with! Integrating visual communication as part of your routine norms is important because it helps to bridge the gaps that traditional word-focused communication leaves.īecoming a good visual communicator can help improve:
INFOGRAPHIC SHOW THREE COLORS IN ONE SHAPE FULL
Of course, it also presents some significant challenges that employers and managers need to address in order to communicate effectively and keep the full workforce as engaged as possible.Īn individual’s reception to and retention of information provided can vary greatly depending on where they land on each of the spectrums listed above but also on how the information is provided. This reality makes for a very interesting group of colleagues and carries the benefit of multiple distinct perspectives. The modern workplace landscape sees us working cross-generationally and cross-culturally, with individuals from all walks of life who have different learning styles, and different backgrounds. The chances of your workforce being made up of people from one generation with one personality type and one learning style are pretty slim. Harnessing color to illustrate importance and attract attention.Telling stories through visuals and data.Creating more memorable information through the use of symbols and icons.Outlining processes and flows by using shapes and lines.Showing the impact of your work by using data visualization.Some strategies that are common in visual communication are: These elements usually include text, icons, shapes, imagery, and data visualizations. What visual communication is really about at its core is selecting the elements that will create the most meaning for your audience. Graphic design uses design principles to communicate that message in a way that is clear and eye-catching to the intended audience.Communication design refers to crafting a message that educates, motivates, and engages the viewer.Visual Communication exists in two parts communication design and graphic design: Visual communication is the practice of using visual elements to get a message across, inspire change, or evoke an emotion.
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